What have you learnt from your audience feedback?
Age: 16-20 21-25 26-30
Gender: Female Male
Did you enjoy the music video?
Yes/No
Why?
Does the skateboarding work with the genre?
Yes/No
Why?
Do you think the video creates a good representation of the genre?
Yes/No
Why?
Does the advert appeal to you? Yes/ No
How?
Mark out of 10 for the CD package?
Do you think that the 3 products link together well? Yes No
Explain why?
This is the questionnaire I posted onto my social networking site Facebook along with a link to the music video and my CD cover and advert. I had 12 responses in total and this gave me a greater knowledge on how audiences felt about my productions. The sample that answered these questions were from 16-18 there were 5 female and 7 male.
The first question was simply ‘Did you enjoy the music video?’. 11 of the 12 said they did enjoy the music video. A couple commented saying it was ‘Fun to watch’ This is a statement I would agree with as the video has elements of comic value in it. The one out stander who answered ‘No’ said ‘It started well but got a little tedious’. This comment made me think about how I could have created a narrative or/and use more than the one location used. The enjoyment of a music video is obviously a massive factor for a successful production and my results have proved that it is enjoyable.
The second question I asked was ‘Does the skateboarding fit with the genre?’ This again was a highly favoured question with a positive outcome. The 12 responses had 9 people saying ‘Yes’. One comment ‘If you had played me just the track and asked me the question I would have probably said no, but it does fit well yes. This comment was similarly answered by a couple of others. This tells me that the genre wouldn’t usually be associated with skateboarding but audiences have said that they say it still fits well. So the 3 that said 'no', I can understand because I have developed the conventions of the genre and in their opinions it has not worked. This was a likely outcome but only a small percentage disagreed with the question.
The third question was about representation of the genre. ‘Do you think the video creates a good representation of the genre?’ As I wrote this question, my initial thoughts where that the representation of the genre wouldn't go down well with audiences as the genre indie-pop has a very individual and unique look to it which my music video develops and often challenges. 5 out of the 12 said it created a good representation of the genre. From the comments I learnt that they felt it gave a good representation in comparison to the real representation of the genre there seem to be a brighter happier mood about the video. For example ‘Its not a realistic representation but the development works.‘ Most answers came across as their appeal of a better development of the genre, rather than whether it created a realistic representation of the genre.
Overall my music video has had a positive outcome with my audience but I have also learnt ways to improve the video. My sample group enjoyed the music video and thought it worked well with the genre even though it challenged the genre. The representation question could have been answered differently because many answered as whether it was a realistic representation, where as some answered with it created a good representation.
I asked my sample group whether they found the advert appealing. My responses were again positive with 9 out of the 12 saying they found it appealing. A couple of males in the audience found it appealing simply because of the skateboarding. For example ‘I love skateboarding and it looks a heavy feature within the advert and CD cover’. Using skateboarding amongst my productions creates an appeal to a new audience, skaters. Other comments such as ‘the Q magazine rating appealed’ Again by using a rating by a big magazine creates a good reputation for the band. . I then asked ‘Mark out of 10 for the CD package and why?’ My responses averaged 7.6 out of 10. The graph below shows my results. Unsurprisingly the lower scores were females and as the main target audience is mostly male because of the use of a heavily male dominated sport, Skateboarding. This grungy street life in the dark wouldn't normally be associated with the female gender. The audiences that enjoy this are split, the male gender create aspirations whereas females enjoy the aesthetics of them .However the ratings were relatively good with 2 people rating it a 9. Comments from the lower scores were: ‘The inside shots are a bit plain’ and ‘Its all the same throughout’ Looking at my print productions I can see that there inside shots are possibly plain and ordinary. To change this I could have used lyrics or other of the bands information.
The final question relates to my earlier evaluation question about the link between my products. I asked, Do you think the 3 products link together well? All of my 12 responses were Yes. As shown in my evaluation question, I made sure that all of my productions had a strong link between them. I did this to create a recognisable image and house for the band. The majority of the comments were about how they liked the way skateboarding was a main feature throughout the products as well as the use of font on the front cover. ‘Using a band member within all of the products help to recognise the bands products’
Overall my feedback has taught me the strengths and weaknesses of my productions. I have agreed with the strengths for example the use of skateboarding. The skateboarding was favourable with the majority of my audience. I have also realised what I could have done differently, Challenging the conventions of any genre is always risky and in my case it mostly worked. There is always going to be audiences who don't like the change as a few of my sample audience proved. My overall view on the feedback is a positive one as the responses were highly rated.
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